Jessa Lux // Ride iQ
Cofounder of Ride iQ
Jessa Lux, a Minnesota native, combined her passion for horses and entrepreneurship to start Ride iQ. Jessa outgrew the local coaching scene early on in her career, so her summers were spent in Virginia mucking stalls and cleaning tack in exchange for instruction from a top coach. In 2008, Jessa's commitment paid off when she and her horse Fozzy won a gold medal at the Junior Olympics. Today, Jessa is the co-founder of Ride iQ alongside her sister Kinsey Lux. Here, Jessa and Kinsey are creating a new approach to equestrian training and building a community that shares their deep-seated passion.
Oct. 18, 2023
#121 Ride iQ: Peloton for Horses
Cofounding sisters Kinsey and Jessa Lux think they’ve found the next big opportunity in sports tech, audio lessons for horseback riders. But the equestrian market is way smaller than say, running or cycling. Is a passionate …