Peloton for Horses | Would You Invest?

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Cofounding sisters Kinsey and Jessa Lux think they’ve found the next big opportunity in sports tech - audio lessons for horseback riders. But the equestrian market is a lot smaller than say, runners or cyclists. Is a passionate market enough to excite investors, or is Ride iQ too niche to become a billion dollar business?

Investors on this episode are Beck Bamberger of Bad Ideas Group, Al Bsharah of Interlock Capital, Howie Diamond of Pure Ventures, and Jillian Manus of Structure Capital.