Category
Best Hardware Startup Pitches
Hardware is hard. The margins are thin, the timelines are long, and one bad production run can sink you. These founders are building physical products in a world that worships software. Will investors believe the upside is worth the risk?
12 Hardware pitches received funding from investors on The Pitch. See all funded startups →
EV Techit’s electric: Beating Tesla Was the Easy Part
Tiya Gordon · it's electric
S16 · E3
HardwareMaterial: F1 Engineer 3D Prints Batteries?!
Gabe Elias · Material Hybrid Manufacturing
S13 · E8
HardwareWill This Space Startup Make It off the Ground?
Vanessa Clark & William Kowalski · Atomos
S4 · E9
About Hardware on The Pitch
What is a Hardware startup?
Hardware is physical electronic products built and sold at scale. The Pitch documents 25 Hardware pitches across Seasons 1-16, with founders walking into a room of active venture investors and either leaving with a term sheet or leaving empty-handed.
Which Hardware startups have pitched on The Pitch?
The Pitch has aired 25 Hardware startup pitches: it's electric (S16E3), Ventrix (S16E2), Minimis (S15E4), Above Health: The Allergy Clinic of the Future (S14E7), STAG: The Tesla of Construction Equipment?! (S14E5), Awear: Whoop For Your Brain (S13E13), Material Hybrid Manufacturing (S13E8), Avelo Running (S13E5), Lockstop (S13E1), Dopl (S12E11). Plus 15 more, including FITGuard and iMirror. Each episode includes the unedited pitch, the investor deliberation, and the funding outcome.
Which Hardware startups received funding on The Pitch?
12 Hardware startups received funding from investors on The Pitch. Together, they raised $1.9M. The funded list: it's electric, Ventrix, Above Health: The Allergy Clinic of the Future, STAG: The Tesla of Construction Equipment?!, Awear: Whoop For Your Brain, Lockstop, Dopl, Lotus, Hava Health, DogSpot, Atomos, FightCamp (formerly Hykso).
Which Hardware startup raised the most on The Pitch?
STAG: The Tesla of Construction Equipment?! raised the most among Hardware startups on The Pitch: $625K from Elizabeth Yin, Jesse Middleton, Laura Lucas, and Mike Ma in Season 14 Episode 5.
Who are the investors hearing Hardware pitches?
The investors most often evaluating Hardware pitches on The Pitch are Phil Nadel of Forefront Venture Fund, Charles Hudson of Precursor Ventures, and Jillian Manus of Structure Capital. Across the 25 Hardware episodes, each pitch features 3-4 active VCs deliberating in real time.
How do Hardware founders apply to be on The Pitch?
- Fill out the application at thepitch.show/apply.
- The casting team reviews submissions and looks for Hardware founders with traction, a clear ask, and an unusual story (category has aired across Seasons 1-16).
- Selected founders are scheduled for a recording session in front of 3-4 active VCs.
- The pitch and deliberation are recorded unscripted; the funding decision happens live.
- Episodes air on The Pitch podcast, typically 2-6 months after recording.
When did each Hardware pitch air?
Hardware episodes have aired on The Pitch from Season 1 (2017) through Season 16 (2026), with the most recent being it's electric in S16E3. Every episode is available on Spotify, Apple Podcasts, YouTube, and all major podcast platforms, with full transcripts on each episode page.
What VCs have invested in Hardware startups on The Pitch?
Active VCs that have invested in Hardware startups on The Pitch include Elizabeth Yin of Hustle Fund, The Pitch Fund, Mike Ma of Sidecut Ventures, Charles Hudson of Precursor Ventures, Paige Doherty of Behind Genius Ventures, and Jake Chapman, with $1.9M committed across 12 funded pitches. 4 additional investors have also written checks in this category.