Category
Best Subscription Startup Pitches
Recurring revenue is every investor's favorite phrase. But getting customers to pay month after month is harder than it sounds. These founders are betting that their subscription model is sticky enough to build a real business.
10 Subscription pitches received funding from investors on The Pitch. See all funded startups →
The ExitThe Exit: Selling LearnVest for $375 Million
Alexa von Tobel · LearnVest
S11 · E12
Consumer BrandsOutlines: A Venture-Backed Shower Curtain?
Luke Barkley Young · Outlines
S10 · E9
SubscriptionAmateur Golf Society: Venture Capital vs. Private Equity
Dan Hershberg · Amateur Golf Society
S10 · E5
The Qleek TrilogyQleek Pt. III: A Postmortem and a Comeback
Ismail Salhi, Johanna Hartzheim & Matteo Terrevazzi · Qleek
S9 · E8
After The PitchFightCamp: A Name Change, A Game Change
Khalil Zahar & Tommy Duquette · FightCamp
S5
Consumer TechIs This Entrepreneur Ready to Take On Facebook?
Cesar Kuriyama · 1 Second Everyday
S3 · E1
About Subscription on The Pitch
What is a Subscription startup?
A subscription business is one where the default way consumers buy is a recurring plan, membership, or delivery; recurring revenue from businesses is B2B, not subscription. The Pitch documents 31 Subscription pitches across Seasons 1-16, with founders walking into a room of active venture investors and either leaving with a term sheet or leaving empty-handed.
Which Subscription startups have pitched on The Pitch?
The Pitch has aired 31 Subscription startup pitches: HapWare (S16E10), Haiven (S16E9), Awear: Whoop For Your Brain (S13E13), Jungle (S13E9), Avelo Running (S13E5), ESAI (S12E10), FutureMoney (S12E1), LearnVest (S11E12), Landing (S11E6), Outlines (S10E9). Plus 21 more, including Sudden Coffee and Tuckrbox. Each episode includes the unedited pitch, the investor deliberation, and the funding outcome.
Which Subscription startups received funding on The Pitch?
10 Subscription startups received funding from investors on The Pitch. Together, they raised $1.3M. The funded list: HapWare, Awear: Whoop For Your Brain, Jungle, ESAI, FutureMoney, Outlines, Wist, Josh Pitches The Pitch, Hava Health, The Cru.
Which Subscription startup raised the most on The Pitch?
FutureMoney raised the most among Subscription startups on The Pitch: $300K from Charles Hudson, Elizabeth Yin, Mac Conwell, Cyan Banister, Jesse Middleton, and Phil Nadel in Season 12 Episode 1.
Who are the investors hearing Subscription pitches?
The investors most often evaluating Subscription pitches on The Pitch are Charles Hudson of Precursor Ventures, Phil Nadel of Forefront Venture Fund, and Jillian Manus of Structure Capital. Across the 31 Subscription episodes, each pitch features 3-4 active VCs deliberating in real time.
How do Subscription founders apply to be on The Pitch?
- Fill out the application at thepitch.show/apply.
- The casting team reviews submissions and looks for Subscription founders with traction, a clear ask, and an unusual story (category has aired across Seasons 1-16).
- Selected founders are scheduled for a recording session in front of 3-4 active VCs.
- The pitch and deliberation are recorded unscripted; the funding decision happens live.
- Episodes air on The Pitch podcast, typically 2-6 months after recording.
When did each Subscription pitch air?
Subscription episodes have aired on The Pitch from Season 1 (2017) through Season 16 (2026), with the most recent being HapWare in S16E10. Every episode is available on Spotify, Apple Podcasts, YouTube, and all major podcast platforms, with full transcripts on each episode page.
What VCs have invested in Subscription startups on The Pitch?
Active VCs that have invested in Subscription startups on The Pitch include The Pitch Fund, Elizabeth Yin of Hustle Fund, Jesse Middleton of Flybridge, Beck Bamberger of Bad Ideas Group, Jenny Fielding of Everywhere Ventures, and Jillian Manus of Structure Capital, with $1.3M committed across 10 funded pitches. 4 additional investors have also written checks in this category.