Category
Best D2C Startup Pitches
Brands and device makers that sell their own products straight to customers through their own site, app, stores, or subscription: bras, chips, smart running shoes, GPS trackers. These founders want to own the customer relationship, and investors push on what each customer costs to win and whether they buy again.
15 D2C pitches received funding from investors on The Pitch. See all funded startups →
Consumer BrandsJubilee’s: Is $100M Thinking Too Small?
Ashley Waldman · Jubilee's
S16 · E8
Consumer BrandsBarberino’s: Italian Luxury Takes on the American Dream
Michele Callegari · Barberino's
S13 · E3
Consumer BrandsScarlet by RedDrop: Pitching the Big Vision
Monica Williams · RedDrop
S11 · E3
Consumer BrandsOutlines: A Venture-Backed Shower Curtain?
Luke Barkley Young · Outlines
S10 · E9
The Qleek TrilogyQleek Pt. III: A Postmortem and a Comeback
Ismail Salhi, Johanna Hartzheim & Matteo Terrevazzi · Qleek
S9 · E8
After The PitchFightCamp: A Name Change, A Game Change
Khalil Zahar & Tommy Duquette · FightCamp
S5
Food & BeverageIs Selling in Walmart a Good Thing?
Debbie Wei Mullin · Copper Cow Coffee
S5 · E1
The Qleek TrilogyQleek Pt. II: What Happened After The Pitch
Ismail Salhi, Johanna Hartzheim & Matteo Terrevazzi · Qleek
S2 · E15
About D2C on The Pitch
What is a D2C startup?
D2C (direct to consumer) startups sell their own branded products straight to the people who use them, through their own site, app, stores, or subscription, whatever other channels they also use. The Pitch documents 38 D2C pitches across Seasons 1-16, with founders walking into a room of active venture investors and either leaving with a term sheet or leaving empty-handed.
Which D2C startups have pitched on The Pitch?
The Pitch has aired 38 D2C startup pitches: Jubilee's (S16E8), Wonderade (S16E7), Minimis (S15E4), Awear: Whoop For Your Brain (S13E13), Avelo Running (S13E5), KAV Sports: A New Era in Manufacturing (S13E4), Barberino's (S13E3), Christie's Chips (S12E3), Gnara (S11E11), RobeCurls (S11E8). Plus 28 more, including Tuckrbox and FightCamp (formerly Hykso). Each episode includes the unedited pitch, the investor deliberation, and the funding outcome.
Which D2C startups received funding on The Pitch?
15 D2C startups received funding from investors on The Pitch. Together, they raised $2.5M. The funded list: Jubilee's, Wonderade, Awear: Whoop For Your Brain, KAV Sports: A New Era in Manufacturing, Christie's Chips, Gnara, RedDrop, Outlines, Modern Picnic, Pepper, Hava Health, Sun & Swell Foods, Monti Kids, Bluffworks, FightCamp (formerly Hykso).
Which D2C startup raised the most on The Pitch?
Monti Kids raised the most among D2C startups on The Pitch: $458K from Phil Nadel, Sheel Mohnot, Charles Hudson, and Alexandra Stanton in Season 5 Episode 3.
Who are the investors hearing D2C pitches?
The investors most often evaluating D2C pitches on The Pitch are Charles Hudson of Precursor Ventures, Phil Nadel of Forefront Venture Fund, and Jillian Manus of Structure Capital. Across the 38 D2C episodes, each pitch features 3-4 active VCs deliberating in real time.
How do D2C founders apply to be on The Pitch?
- Fill out the application at thepitch.show/apply.
- The casting team reviews submissions and looks for D2C founders with traction, a clear ask, and an unusual story (category has aired across Seasons 1-16).
- Selected founders are scheduled for a recording session in front of 3-4 active VCs.
- The pitch and deliberation are recorded unscripted; the funding decision happens live.
- Episodes air on The Pitch podcast, typically 2-6 months after recording.
When did each D2C pitch air?
D2C episodes have aired on The Pitch from Season 1 (2017) through Season 16 (2026), with the most recent being Jubilee's in S16E8. Every episode is available on Spotify, Apple Podcasts, YouTube, and all major podcast platforms, with full transcripts on each episode page.
What VCs have invested in D2C startups on The Pitch?
Active VCs that have invested in D2C startups on The Pitch include The Pitch Fund, Elizabeth Yin of Hustle Fund, Sheel Mohnot, Phil Nadel of Forefront Venture Fund, Charles Hudson of Precursor Ventures, and Jake Chapman, with $2.5M committed across 15 funded pitches. 6 additional investors have also written checks in this category.