it’s electric: Beating Tesla Was the Easy Part
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it’s electric: Beating Tesla Was the Easy Part

S16 E3·Sep 2, 2026·48 min·Season 16

About this episode

Tiya Gordon beat out Tesla for Boston's curbside charging contract. Instead of having to dig six feet down to tap into high voltage, it's electric EV chargers draw spare power from buildings. But after four years and 9 million dollars raised, they're only just now switching on revenue. Will the investors see the city contracts as a superpower or a red flag?

This is The Pitch for it's electric. Featuring investors Elizabeth Yin, Jesse Middleton, Mike Ma, Rohit Gupta, and Michelle Kwok.

Watch Tiya’s pitch uncut on Patreon (@ThePitch)

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*Disclaimer: No offer to invest in it’s electric is being made to or solicited from the listening audience on today’s show. The information provided on this show is not intended to be investment advice and should not be relied upon as such. The investors on today’s episode are providing their opinions based on their own assessment of the business presented. Those opinions should not be considered professional investment advice.

The Panel

Elizabeth Yin, investor
Elizabeth Yin

Hustle Fund

I actually think the idea matters more than the founder.
Jesse Middleton, investor
Jesse Middleton

Flybridge

I am so sick of people that are building stuff for building stuff's sake.
Mike Ma, investor
Mike Ma

Sidecut Ventures

We coach first, give capital second.
Rohit Gupta, investor
Rohit Gupta

Future Communities Capital

Michelle Kwok, investor
Michelle Kwok

Draper Associates

The Founder

Tiya Gordon, founder of it's electric
Tiya Gordon

Co-founder, COO at it's electric

Tiya holds 20 years experience in design, leadership, and operations across a range of disciplines for some of the country’s top firms and institutions. She is now venturing to spend the next 20 years building companies that use design to wage war against the Climate Crisis. Her career's work has received the industry’s top accolades including The National Design Award; The Next Big Thing In Tech; in addition to being a Finalist for the Earthshot Innovation Prize.