it’s electric: Beating Tesla Was the Easy Part
About this episode
Tiya Gordon beat out Tesla for Boston's curbside charging contract. Instead of having to dig six feet down to tap into high voltage, it's electric EV chargers draw spare power from buildings. But after four years and 9 million dollars raised, they're only just now switching on revenue. Will the investors see the city contracts as a superpower or a red flag?
This is The Pitch for it's electric. Featuring investors Elizabeth Yin, Jesse Middleton, Mike Ma, Rohit Gupta, and Michelle Kwok.
Watch Tiya’s pitch uncut on Patreon (@ThePitch)
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*Disclaimer: No offer to invest in it’s electric is being made to or solicited from the listening audience on today’s show. The information provided on this show is not intended to be investment advice and should not be relied upon as such. The investors on today’s episode are providing their opinions based on their own assessment of the business presented. Those opinions should not be considered professional investment advice.
The Panel
The Founder

Co-founder, COO at it's electric
Tiya holds 20 years experience in design, leadership, and operations across a range of disciplines for some of the country’s top firms and institutions. She is now venturing to spend the next 20 years building companies that use design to wage war against the Climate Crisis. Her career's work has received the industry’s top accolades including The National Design Award; The Next Big Thing In Tech; in addition to being a Finalist for the Earthshot Innovation Prize.










