Industry Hub
Best Subscription Startup Pitches
Recurring revenue is every investor's favorite phrase. But getting customers to pay month after month is harder than it sounds. These founders are betting that their subscription model is sticky enough to build a real business.
6 subscription pitches received funding from The Pitch Fund. See all funded startups →
CPGOutlines: A Venture-Backed Shower Curtain?
Luke Barkley Young · Outlines
S10 · E9
Consumer TechAmateur Golf Society: Venture Capital vs. Private Equity
Dan Hershberg · Amateur Golf Society
S10 · E5
Food & BeverageQleek Pt. III: A Postmortem and a Comeback
Ismail Salhi, Johanna Hartzheim & Matteo Terrevazzi · Qleek
S9 · E8
About Subscription on The Pitch
What is Subscription (and why does The Pitch cover it)?
A subscription business charges customers a recurring fee for ongoing access to a product or service. The Pitch documents 18 Subscription pitches across Seasons 1-15, with founders walking into a room of active venture investors and either leaving with a term sheet or leaving empty-handed.
Which Subscription startups have pitched on The Pitch?
The Pitch has aired 18 Subscription startup pitches: PeachWeb (S15E1), Investrio: QuickBooks for the People (S14E6), CurieDx: AI Pocket Doctor (S13E10), Jungle (S13E9), Avelo Running (S13E5), FutureMoney (S12E1), Outlines (S10E9), Wist (S10E8), Ride iQ (S10E7), Amateur Golf Society (S10E5). Plus 8 more, including ROWViGOR and Tuckrbox. Each episode includes the unedited pitch, the investor deliberation, and the funding outcome.
Which Subscription startups got funded on The Pitch?
6 Subscription startups received funding on The Pitch, totaling $765K raised. The funded list: Jungle, FutureMoney, Outlines, Wist, Josh Pitches The Pitch, The Cru.
Which Subscription startup raised the most on The Pitch?
FutureMoney raised the most among Subscription startups on The Pitch: $300K from Charles Hudson, Elizabeth Yin, Mac Conwell, Cyan Banister, Jesse Middleton, and Phil Nadel in Season 12 Episode 1.
Who are the investors hearing Subscription pitches?
The investors most often evaluating Subscription pitches on The Pitch are Charles Hudson of Precursor Ventures, Elizabeth Yin of Hustle Fund, and Jillian Manus of Structure Capital. Across the 18 Subscription episodes, each pitch features 3-4 active VCs deliberating in real time.
How do Subscription founders apply to be on The Pitch?
- Fill out the application at thepitch.show/apply.
- The casting team reviews submissions and looks for Subscription founders with traction, a clear ask, and an unusual story (industry has aired across Seasons 1-15).
- Selected founders are scheduled for a recording session in front of 3-4 active VCs.
- The pitch and deliberation are recorded unscripted; the funding decision happens live.
- Episodes air on The Pitch podcast, typically 2-6 months after recording.
When did each Subscription pitch air?
Subscription episodes have aired on The Pitch from Season 1 (2017) through Season 15 (2026), with the most recent being PeachWeb in S15E1. Every episode is available on Spotify, Apple Podcasts, YouTube, and all major podcast platforms, with full transcripts on each episode page.
What VCs have invested in Subscription startups on The Pitch?
Active VCs that have invested in Subscription startups on The Pitch include The Pitch Fund, Elizabeth Yin of Hustle Fund, Jesse Middleton of Flybridge, Beck Bamberger of Bad Ideas Group, Jenny Fielding of Everywhere Ventures, and Jillian Manus of Structure Capital, with $765K committed across 6 funded pitches. 2 additional investors have also written checks in this category.