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Best CPG Startup Pitches

From granola to shower curtains to Italian luxury goods, these founders are building physical products that live on shelves and in shopping carts. CPG is a grind—margins are tight, distribution is everything, and brand is the moat. Can they stand out in a crowded marketplace?

21 episodes·10 funded

10 cpg pitches received funding from The Pitch Fund. See all funded startups →

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Original Sunshine: The Best Bagel You've Never Heard Of — The Pitch Season 14
CPG

Original Sunshine: The Best Bagel You've Never Heard Of

Brad Kent & David Cohen

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Avelo: The World’s First Smart Running Shoe — The Pitch Season 13
Wearables

Avelo: The World’s First Smart Running Shoe

Royi Metser

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KAV Sports: A New Era in Manufacturing — The Pitch Season 13
CPG

KAV Sports: A New Era in Manufacturing

Whitman Kwok

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Barberino’s: Italian Luxury Takes on the American Dream — The Pitch Season 13
CPG

Barberino’s: Italian Luxury Takes on the American Dream

Michele Callegari

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Christie's Chips — The Pitch Season 12
CPG

Christie's Chips

Christie Buck

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Gnara: Disrupting Your Pants — The Pitch Season 11
CPG

Gnara: Disrupting Your Pants

Georgia Grace Edwards

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RobeCurls: From TikTok to Target — The Pitch Season 11
CPG

RobeCurls: From TikTok to Target

Emily Kenison

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Scarlet by RedDrop: Pitching the Big Vision — The Pitch Season 11
CPG

Scarlet by RedDrop: Pitching the Big Vision

Monica Williams

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Outlines: A Venture-Backed Shower Curtain? — The Pitch Season 10
CPG

Outlines: A Venture-Backed Shower Curtain?

Luke Barkley Young · Outlines

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Modern Picnic: Surviving the Adpocalypse — The Pitch Season 9
Fashion

Modern Picnic: Surviving the Adpocalypse

Ali Kaminetsky

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Teffola: Granola Guy Approved — The Pitch Season 9
Subscription

Teffola: Granola Guy Approved

Claire Smith & Rob Whitten

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Get Lost in the AWSM Sauce — The Pitch Season 9
Hardware

Get Lost in the AWSM Sauce

Carl Starkey & Paul Lehmann

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A Test of Time — The Pitch Season 8
CPG

A Test of Time

Claire Coder

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If the Suit Fits, Invest. — The Pitch Season 7
Fashion

If the Suit Fits, Invest.

Ray Li

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Can Small Bras Be a Big Market? — The Pitch Season 7
CPG

Can Small Bras Be a Big Market?

Jaclyn Fu

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How Niche Is Too Niche? — The Pitch Season 6
CPG

How Niche Is Too Niche?

Orion Brown

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Shark Tank vs. The Pitch — The Pitch Season 5
CPG

Shark Tank vs. The Pitch

Zahra Kassam

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This Pitch is Damn Near Perfect — The Pitch Season 3
Fashion

This Pitch is Damn Near Perfect

Stefan Loble

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A Beauty Industry Veteran Goes Rogue — The Pitch Season 3
CPG

A Beauty Industry Veteran Goes Rogue

Tina Hedges

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Harper Wilde — The Pitch Season 2
Fashion

Harper Wilde

Jane Fisher & Jenna Kenner

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The Ghost of Startups Past: Tushy — The Pitch Season 2
CPG

The Ghost of Startups Past: Tushy

Miki Agrawal

About CPG on The Pitch

What CPG startups have been on The Pitch?

The Pitch has featured 21 CPG startups. Each episode is an unscripted live pitch to a panel of venture investors, with real investment decisions made on air.

Which CPG startups got funded on The Pitch?

10 CPG startups received investment from The Pitch Fund. Browse all funded companies at thepitch.show/startups-funded.

How do I listen to these pitches?

Every episode is free on Spotify, Apple Podcasts, and all major podcast platforms. Full transcripts and show notes are on each episode page at thepitch.show.

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