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Best Consumer Brands Startup Pitches
From bagels and beauty products to apparel, home goods, and sports gear, these founders are building brands people choose, buy, and recommend. Hear consumer brand startups, including CPG and DTC companies, pitch active VCs. Then listen as investors debate margins, distribution, repeat purchase, and whether the brand can break through.
10 consumer brands pitches received funding from The Pitch Fund. See all funded startups →
Consumer BrandsOriginal Sunshine: The Best Bagel You've Never Heard Of
Brad Kent & David Cohen · Original Sunshine
S14 · E2
Consumer BrandsBarberino’s: Italian Luxury Takes on the American Dream
Michele Callegari · Barberino's
S13 · E3
Consumer BrandsScarlet by RedDrop: Pitching the Big Vision
Monica Williams · RedDrop
S11 · E3
Consumer BrandsOutlines: A Venture-Backed Shower Curtain?
Luke Barkley Young · Outlines
S10 · E9
FashionModern Picnic: Surviving the Adpocalypse
Ali Kaminetsky · Modern Picnic
S9 · E9
About Consumer Brands on The Pitch
What is Consumer Brands (and why does The Pitch cover it)?
CPG (consumer packaged goods) is physical products people buy and use up regularly. The Pitch documents 20 Consumer Brands pitches across Seasons 2-14, with founders walking into a room of active venture investors and either leaving with a term sheet or leaving empty-handed.
Which Consumer Brands startups have pitched on The Pitch?
The Pitch has aired 20 Consumer Brands startup pitches: Original Sunshine (S14E2), Avelo Running (S13E5), KAV Sports: A New Era in Manufacturing (S13E4), Barberino's (S13E3), Christie's Chips (S12E3), Gnara (S11E11), RobeCurls (S11E8), RedDrop (S11E3), Outlines (S10E9), Modern Picnic (S9E9). Plus 10 more, including Harper Wilde and Tushy. Each episode includes the unedited pitch, the investor deliberation, and the funding outcome.
Which Consumer Brands startups got funded on The Pitch?
10 Consumer Brands startups received funding on The Pitch, totaling $2.1M raised. The funded list: Original Sunshine, KAV Sports: A New Era in Manufacturing, Christie's Chips, Gnara, RedDrop, Outlines, Modern Picnic, Pepper, Monti Kids, Bluffworks.
Which Consumer Brands startup raised the most on The Pitch?
Monti Kids raised the most among Consumer Brands startups on The Pitch: $458K from Phil Nadel, Sheel Mohnot, Charles Hudson, and Alexandra Stanton in Season 5 Episode 3.
Who are the investors hearing Consumer Brands pitches?
The investors most often evaluating Consumer Brands pitches on The Pitch are Charles Hudson of Precursor Ventures, Elizabeth Yin of Hustle Fund, and Jillian Manus of Structure Capital. Across the 20 Consumer Brands episodes, each pitch features 3-4 active VCs deliberating in real time.
How do Consumer Brands founders apply to be on The Pitch?
- Fill out the application at thepitch.show/apply.
- The casting team reviews submissions and looks for Consumer Brands founders with traction, a clear ask, and an unusual story (industry has aired across Seasons 2-14).
- Selected founders are scheduled for a recording session in front of 3-4 active VCs.
- The pitch and deliberation are recorded unscripted; the funding decision happens live.
- Episodes air on The Pitch podcast, typically 2-6 months after recording.
When did each Consumer Brands pitch air?
Consumer Brands episodes have aired on The Pitch from Season 2 (2017) through Season 14 (2025), with the most recent being Original Sunshine in S14E2. Every episode is available on Spotify, Apple Podcasts, YouTube, and all major podcast platforms, with full transcripts on each episode page.
What VCs have invested in Consumer Brands startups on The Pitch?
Active VCs that have invested in Consumer Brands startups on The Pitch include The Pitch Fund, Sheel Mohnot, Phil Nadel of Forefront Venture Fund, Elizabeth Yin of Hustle Fund, Charles Hudson of Precursor Ventures, and Jillian Manus of Structure Capital, with $2.1M committed across 10 funded pitches. 6 additional investors have also written checks in this category.