Industry Hub
Best CPG Startup Pitches
From granola to shower curtains to Italian luxury goods, these founders are building physical products that live on shelves and in shopping carts. CPG is a grind—margins are tight, distribution is everything, and brand is the moat. Can they stand out in a crowded marketplace?
10 cpg pitches received funding from The Pitch Fund. See all funded startups →
CPGOriginal Sunshine: The Best Bagel You've Never Heard Of
Brad Kent & David Cohen · Original Sunshine
S14 · E2
CPGBarberino’s: Italian Luxury Takes on the American Dream
Michele Callegari · Barberino's
S13 · E3
CPGOutlines: A Venture-Backed Shower Curtain?
Luke Barkley Young · Outlines
S10 · E9
FashionModern Picnic: Surviving the Adpocalypse
Ali Kaminetsky · Modern Picnic
S9 · E9
About CPG on The Pitch
What is CPG (and why does The Pitch cover it)?
CPG (consumer packaged goods) is physical products people buy and use up regularly. The Pitch documents 21 CPG pitches across Seasons 2-14, with founders walking into a room of active venture investors and either leaving with a term sheet or leaving empty-handed.
Which CPG startups have pitched on The Pitch?
The Pitch has aired 21 CPG startup pitches: Original Sunshine (S14E2), Avelo Running (S13E5), KAV Sports: A New Era in Manufacturing (S13E4), Barberino's (S13E3), Christie's Chips (S12E3), Gnara (S11E11), RobeCurls (S11E8), RedDrop (S11E3), Outlines (S10E9), Modern Picnic (S9E9). Plus 11 more, including Harper Wilde and Tushy. Each episode includes the unedited pitch, the investor deliberation, and the funding outcome.
Which CPG startups got funded on The Pitch?
10 CPG startups received funding on The Pitch, totaling $2.1M raised. The funded list: Original Sunshine, KAV Sports: A New Era in Manufacturing, Christie's Chips, Gnara, RedDrop, Outlines, Modern Picnic, Pepper, Monti Kids, Bluffworks.
Which CPG startup raised the most on The Pitch?
Monti Kids raised the most among CPG startups on The Pitch: $458K from Phil Nadel, Sheel Mohnot, Charles Hudson, and Alexandra Stanton in Season 5 Episode 3.
Who are the investors hearing CPG pitches?
The investors most often evaluating CPG pitches on The Pitch are Charles Hudson of Precursor Ventures, Elizabeth Yin of Hustle Fund, and Jillian Manus of Structure Capital. Across the 21 CPG episodes, each pitch features 3-4 active VCs deliberating in real time.
How do CPG founders apply to be on The Pitch?
- Fill out the application at thepitch.show/apply.
- The casting team reviews submissions and looks for CPG founders with traction, a clear ask, and an unusual story (industry has aired across Seasons 2-14).
- Selected founders are scheduled for a recording session in front of 3-4 active VCs.
- The pitch and deliberation are recorded unscripted; the funding decision happens live.
- Episodes air on The Pitch podcast, typically 2-6 months after recording.
When did each CPG pitch air?
CPG episodes have aired on The Pitch from Season 2 (2017) through Season 14 (2025), with the most recent being Original Sunshine in S14E2. Every episode is available on Spotify, Apple Podcasts, YouTube, and all major podcast platforms, with full transcripts on each episode page.
What VCs have invested in CPG startups on The Pitch?
Active VCs that have invested in CPG startups on The Pitch include The Pitch Fund, Sheel Mohnot, Phil Nadel of Forefront Venture Fund, Elizabeth Yin of Hustle Fund, Charles Hudson of Precursor Ventures, and Jillian Manus of Structure Capital, with $2.1M committed across 10 funded pitches. 6 additional investors have also written checks in this category.