Marco Benitez

CEO

I’m Marco Benitez, CEO and co-founder of ROOK — we turn wearable and health data into clean, usable insights instead of the endless noise most companies drown in.

I’m a former athlete, biomedical engineer, and second-time founder. I’ve been hooked on wearables since the early 2000s, back when they looked like clunky science projects. I even became a national Taekwondo champion by optimizing recovery and sleep, not just training harder.

This isn’t just tech for me — it’s personal. A wearable I gave my dad, who’s a doctor and a total skeptic, detected a heart issue that probably saved his life.

Now I’m on a mission to bridge the gap between fitness, health, and insurance. Because the future of healthcare isn’t about more data — it’s about better data.