Joyce Medeiros

Joyce Medeiros Profile Photo

Co-Founder & CEO

Originally from Brazil, Joyce brings over a decade of experience in financial services and fintech, including Fixed Income Sales & Trading at Goldman Sachs and scaling Quantitative Brokers to acquisition by Deutsche Börse. While working full-time in finance, she built a financial coaching business on the side, supporting 100+ solopreneurs in navigating their personal and business finances. That’s when the gap became clear: if someone with Wall Street experience struggled to manage spreadsheets, taxes, and cash flow as a solopreneur, what chance did everyone else have? Joyce co-founded Investrio to solve the financial chaos that solopreneurs face daily.