Joseph Guo

Australian guy declaring war on Garmin wearables with a 10x better way to run and cycle, the Minimis Flow AR :)

Loved gadgets as a child thanks to tinkerer brother in law. At 13, became a Senior Member of XDA Developers. Also loved building modern minimalist houses on Minecraft so wanted to be an architect, but mom said my lego was shit as a kid so pushed me to do law.

Graduated dux of high school, awarded by local parliamentarian and went to the best undergraduate law school in state on scholarship. Interned at law firms and the Australian SEC, busting dodgy corpos doing dodgy things. Started a few B2C/B2B businesses while in uni, failed and learned.

Joined Australia's largest investment bank Macquarie upon graduating, then after year secured a 2x salary, 4x rank jump to be youngest member of divisional leadership team at Australia's largest general insurer IAG. Bought an apartment, became an admitted lawyer but wasn't satisfied as I felt like I speedrunned the Australian dream in a year. Was hungry for more.

Started Minimis as an afterwork venture in November 2022 to solve personal problem of current fitness trackers being shit. Went full time after a year, got several cool angels on board, bootstrapped a profitable minimalist phone OS to $500k revenue and 15,000+ customers to keep lights on while we persevere through hardware valley of death.

Joining the show as we're almost out of the valley and preparing to go to market for the Minimis Flow AR!