Anastasia Trofimova
Founder CEO
Anastasia is the Co-founder and CEO of Your Beet, an influencer-led grocery shopping platform. Next time you get inspired by a recipe on Social Media - you can instantly shop all the ingredients for it via Your Beet's seamless integration with your local grocery retailer.
Prior to starting Your Beet, Anastasia worked as a management consultant at BCG, supporting the digitalization of some of the largest grocery retailers.
June 18, 2025
#164 Sundae: LTK for Groceries
Anastasia Trofimova sold everything, moved across the world and started Sundae to make food content shoppable—linking influencers, grocery carts, and brand dollars. Her pitch checks all the boxes. But when she asks for a $10M...