Kelsey Willock created Aura Finance after watching her family home get foreclosed while carrying $150k in student debt. Now her psychology-based financial platform is the hottest employee benefit of 2025, with LinkedIn, Figma and Fortune 100 clients lining up. See her raise $3M on The Pitch podcast! #moneypsychology #startupstory #financialwellness #employeebenefits #venturecapital #womeninfinance #techtok #fyp