Julian pitched Jungle, an AI-powered study app that transforms boring study materials into engaging learning experiences. With 180K monthly users and approaching $1M ARR, he seemed unstoppable. But when VCs dug deeper into his metrics, they discovered a harsh truth about his business.
🔥 Key Highlights:
76 million TikTok views from creator program
102% return on ad spend
12-19% monthly churn rate became the dealbreaker
Multiple investors passed despite loving the founder
The lesson? Revenue means nothing without retention. Sometimes the hardest feedback is exactly what founders need to hear.
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