Julian seemed to have cracked the code with Jungle - his AI study app was pulling in over $100K monthly with 180K active users. His TikTok creator program generated 76 million views and he had a 102% return on every ad dollar spent.
But when he faced top VCs, everything changed in minutes.
💥 The Reality Check:
Monthly churn rate was killing his business
2/3 of users disappearing within 30 days
VCs saw through the vanity metrics
Revenue growth was masking fundamental problems
One investor's brutal truth: "You're selling $100 bills for $90 - it doesn't make sense"
This is why retention beats revenue every single time in startups.
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