Season 11: We're Bringing the Heat

Hailing from the Appalachian Mountains of Western Maryland, Georgia Grace Edwards is the CEO and Co-Founder of Gnara, a venture capital-backed, Colorado-based startup whose mission is to help everyone answer nature’s call – quite literally. GG got the idea for the GoFly – Gnara’s internationally patented zipper technology – while working as a glacier guide in Alaska. Frustrated by having to choose between tactical dehydration or the freezing hassle that was using the bathroom outside, she and eventually, a small team, set out to make the outdoors more accessible through innovative and inclusive design. Prototyped from her Middlebury College dorm room in Vermont, the GoFly can now be found in Gnara apparel online and on the floors of the largest retailers in North America, including Moosejaw Mountaineering, Title Nine, Public Lands, and REI. Gnara’s GoFly Tech has won the 2022 and 2023 Outdoor Retailer Awards, as well as Top Product Awards and recognition by Women’s Health, CNN, USA Today, GearJunkie, the U.S. Senate, Forbes, Blister, Outside Business Journal, and more. GG currently resides in the Rocky Mountains and brings experience as a Fulbright Fellow, Wild Gift Fellow, Futurist Project Fellow, economic consultant, and TEDxTalk speaker.