KW
Founder
Kelsey Willock
Founder
Company
Aura Finance
Funded
About Kelsey Willock
Kelsey Willock is the founder of Aura Finance, a personal finance startup that pitched on The Pitch. Aura Finance is building consumer financial tools in the personal-finance management space once occupied by Mint. Willock pitched Aura Finance to investors Charles Hudson, Elizabeth Yin, Jesse Middleton, Jenny Fielding, and Kate McAndrew, and the company secured investment on the show. Aura Finance reported early traction including deals with LinkedIn, Figma, and a Fortune 100 company.

