Startup Fundraising Advice Posts

Don't make the same fundraising mistakes we did. These fundraising resources will help you raise more money for your startup in less time.
Walking Away from $1M in ARR: Inside Folio's Gutsy Pivot from Startups to Enterprise
March 12, 2025

Walking Away from $1M in ARR: Inside Folio's Gutsy Pivot from Startups to Enterprise

Picture this: your startup just hit $1M in annual recurring revenue. The champagne's on ice. Your team's celebrating. Your metrics are up and to the right. What do you do next?If you're like most founders, you double down. But Cathy Huang? She loo…
When a Founder Turns Down VC Money: The $50K Rejection That Shocked the Room
March 7, 2025

When a Founder Turns Down VC Money: The $50K Rejection That Shocked the Room

"Jesse, I absolutely hate to say this, especially on YouTube, but we've left the 50k checks on the table. So we don't allow any investments under 100k."With these words, Mike Burton, founder of smart bike lock company Lockstop, did something rar…
Beyond Silicon Valley: A New Map of Startup Opportunities
Feb. 23, 2025

Beyond Silicon Valley: A New Map of Startup Opportunities

Last week we all stopped doomscrolling for a few moments to watch the season 12 finale of The Pitch 🎉 and found out what what it's really like to raise money for your startup. The hot takes have started to roll in. Here's the latest:The startup wo…
The Modern Startup Paradox: The Human Touch vs Pure SaaS
Feb. 23, 2025

The Modern Startup Paradox: The Human Touch vs Pure SaaS

The season 12 finale of The Pitch dropped this week 🎉 Fans are loving the episode on YouTube but there's a lot we can glean by digging deeper into each founder's story. There was one idea in particular that had The Pitch team rethinking some of our …
From Food Poisoning to $8M Raised: Unconventional Paths to Startup Success - The geCKo Materials Story
Feb. 23, 2025

From Food Poisoning to $8M Raised: Unconventional Paths to Startup Success - The geCKo Materials Story

When Capella Kerst pitched geCKo Materials to a panel of prominent VCs, she was fighting food poisoning. Yet she nailed it - delivering a compelling story about revolutionary adhesive technology that's currently being used on the International Space…
The Unspoken Rules of Startup Fundraising in 2025
Feb. 23, 2025

The Unspoken Rules of Startup Fundraising in 2025

Today we published the long-awaited season 12 finale of The Pitch 🎉 The episode documented the realities of fundraising as told by 14 startup founders who successfully (or unsuccessfully) raised funding for their startup.Summer 2024 brought an…
The Ultimate Guide to Creating Your Pre-Seed Pitch Deck
Sept. 23, 2024

The Ultimate Guide to Creating Your Pre-Seed Pitch Deck

Building a startup is a thrilling adventure: you've got the passion, the ideas, and are geared up to make your mark on the world. The challenge? Lighting that same fire in others and getting them just as excited about your brainchild.As an entrepr…
Show Me (How You Make) The Money:  Conveying Your Revenue Model to Investors
Oct. 12, 2023

Show Me (How You Make) The Money: Conveying Your Revenue Model to Investors

This is part ten of "The Ultimate Pitch Deck Guide for Startups," a fundraising guide made in partnership with DECKO, a leading pitch deck development company that’s helped ~180 startups raise over $100M from investors.___________…
Your Go-To-Guide to Go-To-Market Slides
Oct. 5, 2023

Your Go-To-Guide to Go-To-Market Slides

This is part nine of "The Ultimate Pitch Deck Guide for Startups," a fundraising guide made in partnership with DECKO, a leading pitch deck development company that’s helped ~180 startups raise over $100M from investors.___________…
Traction: An Investor's Lens into Your Startup's Performance
Sept. 27, 2023

Traction: An Investor's Lens into Your Startup's Performance

This is part eight of "The Ultimate Pitch Deck Guide for Startups," a fundraising guide made in partnership with DECKO, a leading pitch deck development company that’s helped ~180 startups raise over $100M from investors.__________…
The Art of Explaining “How it Works” in Your Pitch Deck
Sept. 14, 2023

The Art of Explaining “How it Works” in Your Pitch Deck

This is part seven of "The Ultimate Pitch Deck Guide for Startups," a fundraising guide made in partnership with DECKO, a leading pitch deck development company that’s helped ~180 startups raise over $100M from investors.____________________…
The Solution Slide: Winning Hearts, Minds, and Wallets
Sept. 7, 2023

The Solution Slide: Winning Hearts, Minds, and Wallets

This is part six of "The Ultimate Pitch Deck Guide for Startups," a fundraising guide made in partnership with DECKO, a leading pitch deck development company that’s helped ~180 startups raise over $100M from investors.____________________…
Beyond TAM, SAM, and SOM: Captivating Investors with Your Market Story
Aug. 31, 2023

Beyond TAM, SAM, and SOM: Captivating Investors with Your Market Story

This is part five of "The Ultimate Pitch Deck Guide for Startups," a fundraising guide made in partnership with DECKO, a leading pitch deck development company that’s helped ~180 startups raise over $100M from investors.____________________…
The Problem Slide: How to Make Your Problem Statement Stick
Aug. 24, 2023

The Problem Slide: How to Make Your Problem Statement Stick

This is part four of "The Ultimate Pitch Deck Guide for Startups," a fundraising guide made in partnership with DECKO, a leading pitch deck development company that’s helped ~180 startups raise over $100M from investors.____________________…
VC Vernacular: The Vocabulary You’ll Need To Fundraise
Aug. 17, 2023

VC Vernacular: The Vocabulary You’ll Need To Fundraise

This is part three of "The Ultimate Pitch Deck Guide for Startups," a fundraising guide made in partnership with DECKO, a leading pitch deck development company that’s helped ~180 startups raise over $100M from investors.____________________…
The Three Key Decks Every Founder Needs (With Examples)
Aug. 10, 2023

The Three Key Decks Every Founder Needs (With Examples)

This is part two of "The Ultimate Pitch Deck Guide for Startups," a fundraising guide made in partnership with DECKO, a leading pitch deck development company that’s helped ~180 startups raise over $100M from investors.____________________…
The Different Investors You’ll Meet and How to Tailor Your Pitch Deck for Each
Aug. 3, 2023

The Different Investors You’ll Meet and How to Tailor Your Pitch Deck for Each

This is part one of "The Ultimate Pitch Deck Guide for Startups," a fundraising guide made in partnership with DECKO, a leading pitch deck development company that’s helped ~180 startups raise over $100M from investors.____________________…
Rejected From YC? These 5 YC Alternatives Let You Pitch to Many VC’s at Once
June 2, 2023

Rejected From YC? These 5 YC Alternatives Let You Pitch to Many VC’s at Once

It might feel like a punch in the gut when you find yourself at the receiving end of a 'no' from Y Combinator. After all, you've poured your heart and soul into this world-changing idea of yours. But remember. rejection from YC isn't a comment on yo…