After the Pitch: Sudden Coffee
Back in 2016, Sudden Coffee founders Joshua Zloof and Kalle Freese tried to sell the investors on their premium instant coffee. Two years later, we checked back in with Joshua and found that Sudden Coffee is still working out some kinks in the business: trying to find the right customers and nailing the flavor.
Today's investors are Phil Nadel, Jillian Manus, Jake Chapman and Howie Diamond.
The Panel

Phil Nadel
Forefront Venture Fund
“When I'm investing, I'm looking at it strictly as a return on investment.”

JC
Jake Chapman
“Every company is a good investment at the right price.”

Howie Diamond
Pure Ventures
“I started my fund because I think I can identify talent and read people really well. At the early stage, I'm mostly betting on people.”
The Founders
JZ
Joshua Zloof
Co-founder of Sudden Coffee at Sudden Coffee
KF
Kalle Freese
Co-founder of Sudden Coffee at Sudden Coffee






