After the Pitch: Sudden Coffee
About this episode
Spotify
Apple PodcastsBack in 2016, Sudden Coffee founders Joshua Zloof and Kalle Freese tried to sell the investors on their premium instant coffee. Two years later, we checked back in with Joshua and found that Sudden Coffee is still working out some kinks in the business: trying to find the right customers and nailing the flavor.
Today's investors are Phil Nadel, Jillian Manus, Jake Chapman and Howie Diamond.
The Panel
Forefront Venture Fund
“When I'm investing, I'm looking at it strictly as a return on investment.”
“Every company is a good investment at the right price.”
Pure Ventures
“I started my fund because I think I can identify talent and read people really well. At the early stage, I'm mostly betting on people.”
The Founders
Co-founder of Sudden Coffee at Sudden Coffee
Joshua Zloof is the co-founder of Sudden Coffee, a premium instant coffee startup that pitched on The Pitch. Zloof co-founded Sudden Coffee with Kalle Freese. Sudden Coffee makes premium instant coffee aimed at finding the right customers and perfecting its flavor. Zloof and Freese pitched Sudden Coffee to investors on The Pitch in 2016.
Co-founder of Sudden Coffee at Sudden Coffee
Kalle Freese is the co-founder of Sudden Coffee, a premium instant coffee startup that pitched on The Pitch. Freese co-founded Sudden Coffee with Joshua Zloof, who pitched the company's premium instant coffee to investors on The Pitch in 2016. Sudden Coffee was later revisited in an "After the Pitch" follow-up, where the company was working to find the right customers and refine its flavor.
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