Meet McKinsey Lux, a visionary entrepreneur reshaping how people train. As a former competitive equestrian, McKinsey co-founded Ride iQ in 2021, revolutionizing horseback riding with on-demand, listen-while-you-train technology. With a background as a Senior Investment Associate at Blackstone, McKinsey brings expertise in operations, financing, and fundraising to Ride iQ. Her passion for equestrian sports and dedication to providing access to top-notch coaching have driven the company's success. McKinsey's vision extends beyond the equestrian industry, as she plans to expand the concept to other sports, aiming to give everyone access to the best coaching in the world when they need it most...while they train!